Professional Association of Innkeepers International

Your Home for the Innkeeping Industry

The News You Can Use newsletter is our time to share what's happening at PAII and to share the good things happening with our members. You make the news? Tell us! You get an award? Tell us!! Email News to

Interested in advertising in our weekly e-newsletter? Visit the ad rates page for more information.

The News You Can Use newsletter is our time to share what's happening at PAII and to share the good things happening with our members. You make the news? Tell us! You get an award? Tell us!! Email News to

Interested in advertising in our weekly e-newsletter? Visit the ad rates page for more information. 

See below for a sample of the News You Can Use delivered to your email inbox once a week. 

The full version of the weekly NYCU and access to our Archives is a members only benefit.

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers, 
networking with each other throughout the world. 

Now that many of us have survived, paid for, and made the conversion to chip card equipment - touted as the answer to credit card security questions - we discover that securing that electronic payment information as the card is being swiped isn't enough:  the day-in and day-out hacks are being done on the back-office computer or other venues connected to the network that the financial information is being transmitted through.  In other words, there are some weak links in the security chain.  The article

"Why security remains a critical issue ..." suggests a number of actions that can help protect your guests' information.

A side bar to this article titled "Why continuing the fight against OTAs may be a foolish Proposition" is a thought-provoking read.  It's no secret that the OTA's are outspending our industry on marketing - because they clearly can.  This item caught our attention: research (to be officially released in more detail shortly) points to just 7 percent of guests going back to a hotel after booking an OTA.  Have you been successful in guiding your repeat guests (who initially booked thru an OTA) to book directly with you?  This would be an excellent discussion on our innkeeper-to-innkeeper Facebook group or forum!

Every picture tells a story, and SEO gets the story found.  How to Optimize Images for SEO

puts the two together.  Search Engines are not able to 'read' an image, but rather use the surrounding text to determine what it is and why it might be valuable. Alt Text (Alternate Text) is part of your webpage's HTML code and it is read by Google to determine relevant content.  (And Alt Text is used by screen readers for the visually impaired to understand what an image is - this will become increasingly important as websites are required to meet certain ADA criteria.)  Read how Alt Text is different from the surrounding text, the Title Tag of an image, and about using keywords, image size ... and more.

Reputation and Channel Management - featured past PAII Webinar.  When you take a well-deserved break from your innkeeping routine, consider this webinar! And, the caveat is:  Reputation Management is not about controlling what people say ... it's about controlling how many people see what others say!

ZIKA FUNDING - As PAII Member Innkeepers with the joint membership in AH&LA, you received a "Take Action" request regarding urging Congress to provide funding to address the Zika virus, with cases now in the US.  There are many reasons to be concerned; health being primary, and the economy-including the tourism economy being in the mix.  Please review the alert, take the sample letter and personalize it, and send the letter to your members of congress.  Thank You.  

Save $100! - Yes, that is the dollar amount you'll keep in your pocket (and bring along to St. Charles!) when you register for America's Innkeeping Conference & Trade Show during the month of August. Here's the deal:  Full Registration (MondayTuesdayWednesday March 27-29) is $335 and Guest Registration (partner, staff - from the inn of the full registrant) is $205. And there's more: The first 200 registered innkeepers and guests receive a ticket to the off-site evening reception at the Foundry Arts Center in Historic St. Charles, transportation included!

If you are a PAII Member, don't forget to join us on our Facebook Forum!

News You Can Use: Why security remains a critical issue for vulnerable credit-card traffic Read More......

Why EMV credit cards will make life easier-and harder-for hoteliers Read More.....

Innkeeping Recipes: From the North Carolina Bed and Breakfasts and Inns AssociationUpside Down Pear Ginger Cake from the kitchen of the Rosemary House B&B

State and Local Association article of note: Education Session Evaluations  Read More.....  

Other Information of Interest: Green Key Global's Premier Green Lodging Survey: You can access the survey by clicking here. The survey consists of about 100 easy-to-complete questions covering the latest in operational practices, facility attributes, and outreach programs to conserve resources, reduce carbon emissions, increase guest experience, and make positive community impact.There is no cost to participate in the Green Lodging Survey.

Industry News: 2016 Hospitality Digital Marketing Trends Read More.....

Social Media & SEO Changes Innkeepers need to know: How To Optimize Images For SEO Read More......

Featured Past PAII Webinar from our Archives: Reputation and Channel Management Check it out......

News from AH&LA: (Benefits for AH&LA/PAII members) 

Green Key Eco-Rating Program: Receive a significant discount on the Green Key Eco-Rating Program, a graduated rating system designed to recognize properties committed to improving their fiscal and environmental performance. 

Help Wanted:

  • Live in Innkeeper (or couple) wanted
  • Husband and Wife team wanted
  • Innkeeper/Manager Wanted, Puerto Rico 
  • Aspiring or Assistant (couple or solo) 
  • Assistant Innkeeper, Gardiner, MT 
  • Innkeeper Wanted 
  • Assistant Live In Innkeeper Wanted 
  • Live-In Innkeeper-Grand Reserve Inn 
  • Director & General Manager Position 
  • Positions Wanted:
  • Earn-to-own Innkeeper Position Wanted
  • Solo Innkeeper Position Wanted

See more details about Help Wanted/Positions Wanted at

Upcoming Webinars for PAII Members  (you will need to login to your PAII account) 

We also have Association Leader Round Tables (open to all)

Wednesday, August 10, 2016, 2:00 PM EST 

Email marketing for B&B's and Small Inns, Getting Started with Constant Contact Email Marketing: Email is vital for the communication efforts of businesses and nonprofits; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters and promotions more effective. Plus, learn the importance of connecting email and social media.

Presented by Kim Dixon, Constant Contact

Monday, August 22, 2016, 2:00 PM EST  

Association Leader Round Table-Association Webinars 

Topic Member Benefits 

August 24, 2016, 2:00 PM EST 

I've Installed E-Commerce, Now What? You installed Google's Universal Analytics with E-Commerce tracking - now what? Lisa Kolb will show how to read your Analytics stats and determine where your revenue is coming in.

Presented by Acorn Internet

August 31, 2016, 2:00 PM EST    

ADA and Service Animals: Find out what questions you can ask and what you are not allowed to ask when faced with someone claiming to have a service animal coming to your B&B. We will be going over frequently asked questions about Service Animals as well as find out your rights as a business owner.

For more webinars (and more are being added daily!) check out

Professional Association of Innkeepers International


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