Professional Association of Innkeepers International

Your Home for the Innkeeping Industry

Saturday, January 6, 2018

Panzacola and Sebastian Ballroom Corridor

Registration

7:30 AM - 7:00 PM

Panzacola H-1

Panzacola H-4

Welcome Aspiring Innkeepers

Presented by Kris Ullmer, Executive Director, PAII

8:00 AM - 8:15 AM

Inn Valuation - Getting Your Money's Worth

Presented by Pattie Detwiler

9:15 AM - 10:00 AM

Break

10:00 AM - 10:15 AM

Make Sure You Have the Right Insurance

Presented by Thomas Norush

10:15 AM - 11:00 AM

Getting the Details: Priorities, Orientation, Operations and “Oh, My!”

Presented by Rebecca Whisnant

11:15 AM - 12:00 PM

Lunch

Enjoy a plated lunch while networking with other innkeepers and presenters

12:00 PM - 1:00 PM

Internet Marketing 101

Presented by Lisa Kolb

1:00 PM - 2:00 PM

Break

2:00 PM - 2:15 PM

Marketing 101 - Getting Started

Presented by Rick Wolf & Peter Scherman

2:15 PM - 3:00 PM

Break

3:00 PM - 3:15 PM

Get Psyched

Presented by Heide Bredfeldt

3:15 PM - 4:00 PM

Break

4:00 PM - 4:15 PM

Creating a Business Plan

Presented by Pattie Detwiler

4:15 PM - 5:15 PM


Select Registry

Membership Gathering

8:00 AM - 5:30 PM

Sunday, January 7, 2018

Panzacola & Sebastian Ballroom Corridor

Registration

7:00 AM - 8:30 AM

Panzacola H Ballroom

Welcome to PAII 2018

Presented by Kris Ullmer, Executive Director, PAII

8:30 AM - 9:00 AM


BedandBreakfast.com Presentation

9:00 AM - 10:15 AM


Break

10:15 AM - 10:30 AM

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Photography

Presented by Duke Mihajlovic

10:30 AM - 11:15 AM

Strategic Management in the Hospitality Industry

Presented by

Michael Terry, Associate Instructor

Rosen College of Hospitality Management

10:30 AM - 12:00 PM

Concurrent Sessions

10:30 AM - 5:30 PM

Information Coming Soon

Lunch Dine Around Suggestions

12:00 PM - 1:00 PM

Inns from the Northwest

Tobias Burgers and Brews


West Coast Attendees

Tobias Burgers and Brews

Inns from the Midwest

Mi Casa Tequila Taqueria


Inns from the Northeast

Café Osceola & Osceola Bar


Inns from the Southwest

Cat Tails Pool Bar and Grille


Inns from the Southeast

Shingle Creek Clubhouse Grille


Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Break

2:00 PM - 2:15 PM

Q&A Wrap-up and Certificate of Completion for Aspiring Innkeepers

Presented by all of the Aspiring Presenters

2:30 PM - 3:30 PM

Revenue, Financial, and Yield Management      Part 1

Presented by

Dr. Amy M. Gregory

Assistant Professor

Rosen College of Hospitality Management

2:15 PM - 3:45 PM

Leadership Summit Meeting

Presented by Kris Ullmer

Open to the leaders of local, state, regional, or national associations.

3:30 PM - 5:30 PM


A Day in the Life of a Direct Booking

Presented by Lisa Kolb

3:45 PM - 5:00 PM

Sebastian I Ballroom

Vendor Marketplace

Speed Round Introductions with Aspiring Innkeepers

1:00 PM - 2:15 PM


Select Registry Membership Gathering

3:00 PM - 5:00 PM


Panzacola & Sebastian Ballrooms Corridor


Every Innkeeper and Vendor is Invited to the

"Florida Inns Welcome Reception at PAII"

5:30 PM - 7:00 PM

Hallway between Panzacola and Sebastian Ballrooms

Come and join all of the innkeepers and vendors, as we thank our sponsors and the Florida Inns Association welcomes everyone to Orlando.

Monday, January 8, 2018

Panzacola H Ballroom

Good Morning Updates from PAII

Presented by John Finneran, Chairman, PAII Board of Directors

7:30 AM - 8:00 AM


Keynote Presentation

Presented by Roger Brooks

8:00 AM - 9:45 AM


Break

9:45 AM - 10:00 AM


Panzacola H-1

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Profit with Partners      1+1=3

Presented by Tim Piper

10:00 AM - 11:30 AM

10 Steps to a Successful Digital Marketing Plan

Presented by Scott & Allison Crumpton

10:00 AM - 11:30 AM

Building Your Portfolio through Multi Property Management & Ownership

Presented by Marc Kassouf

10:00 AM - 11:30 AM

Lunch Dine Around Suggestions

11:30 AM - 12:30 PM

Inns with 1-4 Rooms

Cat Tails Pool Bar and Grille


Inns with 5-10 Rooms

Café Osceola & Osceola Bar


Inns with 10-15 Rooms

Shingle Creek Clubhouse Grille


Inns with 15+ Rooms

Tobias Burgers and Brews


Sebastian I Ballroom

Vendor Affiliate Trade Show Marketplace

12:30 PM - 2:45 PM


Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Food Cost, Menu Planning, Event F&B Management

Presented by Heather Turner and 

Gail Gastelu

2:45 PM - 4:00 PM

The Importance of Managing Your Branding at Your Inn

Presented by Roger Brooks

2:45 PM - 4:00 PM

How to use Content as Your Weapon in the OTA War

Presented by Matt Bare

2:45 PM - 4:00 PM

Baking (Not Always By The Book)

Presented by Debbie Anderson and 

Gail Gastelu

4:00 PM - 5:15 PM

Planning Your Exit Strategy

Presented by Pattie Detwiller

4:00 PM - 5:15 PM

Now, Google

Presented by Lisa Kolb

4:00 PM - 5:15 PM

Off-Site Reception at the Coca-Cola Orlando Eye

Stay tuned for more information on this exciting evening for a limited number of innkeepers who visit the Booking.com trade show booth on Monday afternoon.

Sponsored by


Tuesday, January 9, 2018

Panzacola H Ballroom

Balancing the Tools Available to Maximize Your Target Market Segments

Presented by Leighton Collis

8:00 AM - 9:30 AM


The 2019 PAII Conference Announcement

9:30 AM - 9:45 AM


Break

9:45 AM - 10:00 AM

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Payment Intelligence 2018 for Innkeepers

Presented by Wynn Sallich

10:00 AM - 11:15 PM

Revenue, Financial, and Yield Management     Part 2

Presented by Peter Scherman and Rick Wolf

10:00 AM - 11:30 PM

Lunch Dine Around Suggestions

11:30 AM - 12:30 PM

Innkeepers from the City

Tobias Burgers & Brews


Innkeepers from the Suburbs

Café Osceola & Osceola Bar



Innkeepers from the Country

Cat Tails Pool Bar and Grille



Sebastian I Ballroom

Vendor Affiliate Trade Show Marketplace

This is final 2 1/2 hours to get your orders finalized before leaving Orlando.

12:30 PM - 3:00 PM

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Are You Insured?

3:00 PM - 4:15 PM

Distribution Channel Management

Presented by

Dr. Michael E. Nalley

Assistant Professor, CHA, CHE, CHT

Rosen College of Hospitality Management

3:00 PM - 4:30 PM

Why We Do What We Do and Attracting Guests Outside Your Comfort Zone

Presented by Heide Bredfeldt

3:00 PM - 4:30 PM

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